![]() And that cake-like structure isn’t going away any time soon, with voice command search, apps, and mobile search introducing their significant corrections into the way we google stuff. That’s why over time, Google search results have become much more multilayered, including the results of varying complexity and formats, like a giant layer cake. While it used to be like that in the past (as seen above), the primary purpose and driving force of Google - or any search engine for that matter - has always been to have your queries answered as quickly and efficiently as possible, and in a way that will attract your attention but be easy on the eyes. When you search for things on Google, what you see is not just an index of pages with URLs or so-called organic searches. To scrape Google search results, we first need to understand how Google sees and prioritizes our searches. Google SERP interface in the beginning of the 2000s How do you scrape Google SERP? Does this prehistoric SERP interface ring a bell? Luckily, we’re not there anymore. It’s a far cry from the 2003 version of Google results. Those now-classic Google SERP features were part of the Hummingbird algorithm release in 2013. Google SERPs have changed a lot over the years, with the most prominent features being those infoboxes we all know too well - Knowledge Graphs, Carousels, Featured Snippets - so ubiquitous these days that we can’t imagine the Google SERP interface looking any other way. You can consider the terms Google page, Google search page, and Google SERP to be equal and interchangeable, but we’ll stick with Google SERP for the sake of being technically correct. ![]() We need to know this term to understand how to use web scraping on the Google Search Engine. SERP, in this case, stands for Search Engine Results Page, and you’ll find SERPs not only on Google, which controls 90% of the search engine market, but also on other search engines, such as Bing, Yahoo, and others. Get data from Google pages Go to Google SERP ScraperĪ Google SERP is a page containing the list of search results that Google displays to you when you type in your query and hit Enter.
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